Matt R. – 30-second Ad Project on Ratchet & Clank: Rift Apart

As requested, the following link will send you to my 30-second ad project. The project itself is based on Insomniac Games’ Ratchet & Clank: Rift Apart video game (exclusively on PlayStation 5).

Below are the notes and final ad script for this project as well. Feel free to look and see the magic behind the scene!

MED204 – 30-second Ad Script: Ratchet and Clank: Rift Apart

“The 5 Ws” – a Media Term

Who: Fans and Video Game Enthusiasts.

What: Ratchet and Clank: Rift Apart

Where: PS5

When: Available Now

Why: Nostalgia and tons of fun

How: This game is purchasable online via the PSN store or through a physical retail store like Walmart, Target, or Best Buy.

Ad Script: 

0s to 15s: Ratchet and Clank exploded onto the gaming scene back in 2002 and have been friends and partners in crime-fighting ever since. Now you can enjoy their latest adventures, Ratchet and Clank: Rift Apart, on PS5™, with amazing visuals and unbelievable weaponry! 

15s to 30s: No matter how you save the universe, there’s no doubt that everyone’s favorite Lombax and robot are back and are ready to kick some…butt! This game is purchasable now online via the PSN store or through physical retail stores like Walmart, Target, or Best Buy.

With that stated, I had a lot of fun creating this ad, and finding ways to get 30 seconds. I’ve never created a radio/podcast ad before, and I have more appreciation and respect for the people who have to create them. Hope you enjoyed listening to it!



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